GOOD NEWS! WHATSAPP HAS STARTED ON JIO PHONE

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Today' tech news highlights- A new use for Google Maps: calculating a city’s carbon footprint,GOOD NEWS! WHATSAPP HAS STARTED ON JIO PHONE,LinkedIn Dynamic Ads Comes To Campaign Manager.and many more. 


The Environmental Insights Explorer calculates emissions from buildings, car trips, and public transport to illustrate how a city’s sustainability efforts are faring.
Looking at a city’s Google Maps data, in combination with other data, a new tool from Google can estimate the carbon footprint of all of its buildings–and the carbon footprint of all the car trips, bus and subway rides, and other transportation used by the people living there.

[Photo: Google]

The Environmental Insights Explorer, an online tool that launched in beta on September 10 and is still in development, is designed to help cities deal with the first step of a plan to reduce emissions: knowing what their current carbon footprint is. More than 9,000 cities have already committed to cut emissions in line with the goals of the Paris Agreement, but more than a third of those cities haven’t yet built an inventory of emissions. The process can take months or even years, and cost hundreds of thousands of dollars, making it particularly challenging for smaller cities.

[Photo: Google]

The new tool, which Google created along with the Global Covenant of Mayors for Climate and Energy, can help cities calculate a large chunk of those emissions at no cost. “This is looking at the thousands of cities that are out there today that don’t typically have the resources to spend on digging up the data or analyzing the data,” says Nicole Lombardo, who leads partnerships for Google’s environmental insights team, which is creating the tool. “This tool helps to do some of that and reduce some of the complexities and the cost in that process, so you have more people spending less time data gathering and data crunching and more on the action planning.”

[Photo: Google]
Using Google Maps data, the tool can infer whether buildings are homes or businesses, and then can use the estimated size of each building and data about the regional grid to estimate both how much energy the buildings use and the emissions of that energy use. Using location data from Google Maps, the tool can infer traffic and modes of travel, and then estimate the emissions from that transportation.
Cities can go deeper into the tool to adjust the data to estimate how the footprint would change if the amount of housing grew, for example, or if the city added a new subway line. The tool also pulls in Google’s Project Sunroof, which uses AI to analyze satellite images to determine which roofs are well suited for solar power, so cities can consider solar power as they begin to plan how to cut emissions.

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Because Environmental Insights Explorer is in beta now, it’s only possible to see the analysis for a handful of cities. The team is now working with cities to refine the design and ensure the accuracy of the data. But it ultimately wants to offer the tool wherever it has available data. “The beauty is we’re sitting on a massive data set that is standardized and able to scale,” says Lombardo.

LinkedIn Dynamic Ads Comes To Campaign Manager


LinkedIn, A Microsoft company, announced Monday the release of Dynamic Ads in Campaign Manager, the company’s newly revised ad management tool.
Businesses running the Dynamic Ads native ad format can create, manage and track campaigns, customizing the message to the audience with publicly available information from LinkedIn member profiles.
All key formats are available through a self-service platform, making it easy for marketers to access the tools.
"By showing targeted user profiles next to our brand, Dynamic Ads allow us to send highly targeted messages, introducing and familiarizing our business with our audience,” stated Tom Metcalfe, senior lead-gen executive, In Touch Networks. “This has resulted in higher engagement and an increase in conversion rates."
For some brands, marketers have seen up to double the click-through rates of traditional display ads with the ability to AB test and track campaigns. Brands using the format include Procore Technologies, and Vistage, explains LinkedIn Principal Product Manager Ayusman Sarangi in a blog post.
Marketers need only to build their creative and write the ad copy. LinkedIn will automatically personalize the campaign for each person targeted.
Dynamic Ads include pre-built templates with auto-translation feature, so prospective clients can understand the message no matter which language they speak. Marketers also can add macros like data-mapping tools.  
The feature should become available in Campaign Manager for all businesses within the next week.

GOOD NEWS! WHATSAPP HAS STARTED ON JIO PHONE

Good News!  Whatsapp started in JioPhoneGood news for users of Jio Phone After enjoying the benefits of Facebook, YouTube and Google Maps in your mobile phone, the Geo Phone users will now be able to enjoy WhatsApp, the most popular messaging app. 

If you also want to use WhatsApp in your JioPhone, first of all you need to open Jiostore in your phone and install WhatsApp from there. After downloading WhatsApp, register with your number and use the WhatsApp app. 

JioPhone and JioPhone 2Users of both phones can download and download WhatsApp. In addition to enjoying WhatsApp, you can also enjoy premium content on JioTV, JioCinema, JioMusic and JioChat. Apart from this, the company has also introduced a special helpline number '1991' for people on which you can get information by asking any questions related to JioPhone. 

Create such account on WhatsApp
To register your number on whats you first need to enter your phone number, then there will be a verification code on your phone that you have to place in the given place. After the number is verified, your WhatsApp Account will be created and after login you can easily chat with anyone. 





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